How Can You Use Instagram For Public Relations?
The beauty of Instagram is the simplicity and beauty in which it allows users to share their lives digitally. But, what about for business? If you’re not already on Instagram, then now is the time to start. Buying Instagram followers from Goread is a great way to jumpstart your account and attract organic followers.
Here are a few ways in which you can use Instagram for public relations.
Promote your Brand
Instagram is a great tool to promote your business, especially if you’re a local or brick-and-mortar type of business. You can post pictures of people in your shop or restaurant, followed by bio information about the place. If you’d like to grow your audience, you can even create promotions. For example, a cafe could run a promotion of coffee for the price of tea if customers post their picture on Instagram using #mycafename. That way, you can promote your business to the people that aren’t just walking by.
Share exclusive sneak peeks
If there is some news about your company or brand, then have a Sneak Peek at what’s coming down the pipeline. This will help build anticipation and excitement in your following. For example, if you’re a coffee brand, perhaps you’re planning to launch a new flavor or maybe you have some interesting theories or tips on how to make your coffee more delicious. You can post pictures of your product, in action, or with an expert’s view on how the product will benefit your customers.
Keep in touch with customers
Instagram is also a great platform to keep in touch with customers and see what they are up to. You can use it to follow your Instagram followers, and if they post a picture of them doing something you like, be sure to reply and comment on their pictures. This will help keep the customers in mind when you’re designing your marketing materials.
Let people know about discounts
It’s not just looking at pictures of people, but you can also look for posts with a discount or promotion within the captions. This will allow you to follow them and when relevant, comment with a discount code or your own promotion.
Keep in touch with experts
As you build your following on Instagram, you’ll soon meet people who are willing to take the time to see what you’re up to. You can use those relationships to ask those people for advice or feedback on ideas or promotions you have in mind.
Build the brand profile
Instagram can be seen by people who aren’t necessarily your followers, but you want to make sure that you’re doing something that promotes your brand. For example, you can do a collage of images with great graphics and text, showing off how great your product is. Or perhaps how you took care of people in a certain industry or community. You can even invite others to post pictures of their own products and let the world know about them.